The real reason Amazon wants this is because they've seen Microsoft's cloud growth from productivity software has been incredible and they sell it along side their Azure offering. So far it's working, and AWS growth is slowing. The cloud is eventually going to be a war of margins, and the margin on productivity cloud software is more sticky than VMs, storage, etc.
It's also easier, imo to switch cloud providers than it is productivity providers, there's no retraining and the average users across your organization don't see the differences. A developer migrating a VM image and storage accounts is much less of a hassle than having to potentially get IT etc on board to retrain, answer questions, change user settings, deal with complaints about a missing function, etc.
It's also easier, imo to switch cloud providers than it is productivity providers, there's no retraining and the average users across your organization don't see the differences. A developer migrating a VM image and storage accounts is much less of a hassle than having to potentially get IT etc on board to retrain, answer questions, change user settings, deal with complaints about a missing function, etc.