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> I guess you don't belong in the new future landscape

There's really nothing unusual in bands losing fans and appeal. If you don't want to change and loose fans - that's your choice. This isn't even new. Many artists had to recreate themselves to stay relevant or just retire.

Now - you have much cheaper and much more direct means of engaging with your audience. If you decide to ignore this - then you probably will not make a splash, but there's always a need for wedding singers and backup vocals...



> There's really nothing unusual in bands losing fans and appeal. If you don't want to change and loose fans - that's your choice. This isn't even new. Many artists had to recreate themselves to stay relevant or just retire.

Pretty hard to lose fans you don't have...and it's really REALLY hard to get fans


But that's work, that needs to happen. That's why Ek is saying that you can't just "release and forget for the next 4 years".




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