Don't forget the extortion racket Google runs by advertising competitors on navigational queries. If you are a small business you are familiar with their mafiosa sales practices. They give new employees "google supremacy" training so their employees can engage in abusive practices without thinking twice. I have never met people as brainwashed as an Adwords account manager.

I have one friend who started calling her husband a Gouche after he got a job at google. Much better term than Noogler.