Sadly, the "cocktail party test" part is so true. How am I supposed to be proud of my work between that and "this one asshole customer" from Japan? (Tier 1's from USA are demanding, but reasonable).
We are woefully underappreciated industry. While we're B2B vendors, it's no rent-seeking sales-driven crap. It's actual innovation 1-3 years ahead what's in consumers' hands.
However, I think it is slowly beginning to change - with news about "chip sovereignty" initiatives and AI helping design SoC's going mainstream. People now realize how crucial ICs are when car factories close.
We are woefully underappreciated industry. While we're B2B vendors, it's no rent-seeking sales-driven crap. It's actual innovation 1-3 years ahead what's in consumers' hands.
However, I think it is slowly beginning to change - with news about "chip sovereignty" initiatives and AI helping design SoC's going mainstream. People now realize how crucial ICs are when car factories close.