> We now have two check boxes in our GA premium account that allows us to opt-out of additional usage of our data. Because Mozilla pushed Google so hard, those two check boxes are available to every other GA user in the world regardless if they have a premium account like we do. GA also doesn't track IPs or store PII within the tool.
I'm very confused. How the hell does Mozilla have enough lobbying power with Google to strong-arm them into providing an option for every user to undercut the very data collection Google provides GA for?
But this assumes you trust Google. Why would you trust an entity whose business model is against your interests and who has the ability to hide their misuse of data (given how many factors go into ad targeting, it's impossible to prove whether a particular ad was targeted based on data collected legally or not) and is big enough to successfully fob off privacy regulators (their consent flow is still not GDPR compliant)?
