> When the rare paper does break through, it usually does so in less than 12 months, suggesting that popularity comes from social media, news coverage, or via existing networks of people who are already well-connected in the subject area—rather than from citations in other work
I buy ads for one of my papers. Only a few dollars per month but I like to think it's worth it
Fascinating. If I understand correctly, you are saying that you buy paid advertising for academic papers that you have authored, is that right? Can you please elaborate? e.g. what platforms do you use, which keywords / audiences are you targeting?
I tried Twitter (the paper is about Twitter) but seems like the minimum spend is $50 per day. Also got the feeling that they weren't targeted enough based on who followed me.
I've had a small promo running on Google search ads for a few years (disclaimer I now work at Google). The keywords are roughly what's in the title. I don't know if it's leading to citations.
I buy ads for one of my papers. Only a few dollars per month but I like to think it's worth it