Wait, why is being 'quite wealthy' necessary? Their FAQ says 10$ on the low end, 20-30$ for an unlimited offering. People of varying economic positions spend that monthly on a myriad of non-essential services. I feel like you're also playing a semantic game with 'importance' since in another comment you immediately jump to a starving person trying to choose between a premium search engine and food. We're more or less in a typical HN thread about product barrier to entry here and it feels like you're on a class crusade to get equal search results for all. Not the same conversation.