B&H has confirmed that these were listings created in anticipation of possible announcements from the last event, and they never got deleted.

They don’t know anything about tomorrow and this is not evidence of what may be announced.

Yep, that's fairly standard SEO style tactics these days! :-)

I’ve done basic SEO for friends but am not a pro.

When I learned that people would seed Google with products and potential events, in the future, it kind of blew my mind. Things like “best iPhone 2027.”

My favorite instance is the guy who wrote a book on PHP 6, and then they decided to just release the new features as a 5.x release...

There is also an 13" M2 MacBook Pro with "New Item - Coming Soon" status.[0]

[0] https://www.bhphotovideo.com/c/product/1694665-REG/apple_mac...