out of curiosity — since it sounds like you might have been working on promotional or unsolicited email — did you ever see responses from your emails?
i’ve been responding to marketing emails recently — often CC’ing generic accounts like marketing@company, help@company, etc to try to reach actual humans in the loop. the process has been fascinating to me and the number of (intentional or unintentional) choke-points makes me wonder if — even in the more enlightened organizations i’ve worked in — i could ever stand a chance of understanding our email campaigns, inside and out.
These were largely upsell emails to existing AT&T customers, and I was a designer/developer for a marketing agency, so I barely had anything to do with the sending. Think like the largest of the large; audiences in the millions.
So, no replies, but my grandmother got one of the emails my agency designed! That one made me feel queasy.
Apologies if what I said was misleading. That agency laid me and over a hundred coworkers off; hence no qualms about divulging our primary customer.
i’ve been responding to marketing emails recently — often CC’ing generic accounts like marketing@company, help@company, etc to try to reach actual humans in the loop. the process has been fascinating to me and the number of (intentional or unintentional) choke-points makes me wonder if — even in the more enlightened organizations i’ve worked in — i could ever stand a chance of understanding our email campaigns, inside and out.