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For sure an interesting take. Is there really no way to bypass gdpr restrictions if the only functionality you need is unique visitors? It's been a while since I read the gdpr doc, so at what point does your activity become relevant to its restrictions?


I looked into this, and yes, there are some services that can do analytics without the cookie. E.g https://usefathom.com. However, the vast majority use cookies and the ones that don't often have a much higher cost.

Ultimately, some of these alternatives that avoid the cookie law are simply finding tech work arounds. I have no doubt in my mind that the gov would find a way to require popups for those services if they were more prevalent.


You could just set a cookie that is a binary ‘I have already seen you’ value, gdpr only cares if you create identifiers.


To track unique visitors you need cookies or some other form of client-side storage. In Europe that means, per ePrivacy which predates the GDPR, you need cookie consent.




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