Ford is attempting to change its dealership model to a better system (set pricing, dealership chargers, better training) by forcing them to agree to changes or lose your ability to sell Ford EVs. - https://insideevs.com/news/610114/ford-modele-dealership-rul...
It's better, but the dealer still makes 4-5k per EV they sell.
Rivian or Tesla, you can skip that 4-5k dealer surcharge. I am not sure Ford can really source the parts that much cheaper to sell the same final product for the same price?