A lot of users are complaining about it right now, but to me, it seems like a genius way to monetize the platform. When things calm down in a couple of weeks and it gets used in the way intended, this will probably look much smarter in hindsight.

Still would like them to figure out a way to help bloggers monetize their sites on the platform. That's the rub for bloggers trying to go "professional" through a Tumblr site — all the readers they get through the dashboard are difficult to monetize right now.

Once they figure that out, it's going to be huge.

Here was my cheeky attempt at using it: http://shortformblog.tumblr.com/post/16980898109/one-dollar