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Negative churn means that they gained more $$ from existing customers than they lost. https://finmark.com/glossary/negative-churn/

See https://investor.okta.com/static-files/8a461359-83f8-4332-9f... , the "Dollar-based net retention rate for the trailing 12 months ended" numbers.



According to the article you posted, negative churn is a good thing.

For the last 9 years:

2015: 129%

2016: 120%

2017: 123%

2018: 121%

2019: 120%

2020: 119%

2021: 121%

2022: 124%

2023: 120%


Oh yes, it's definitely a good thing for the company. And presumably for the purchaser, otherwise why would they do it?

It is evidence that auth is sticky.




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