Even if Threads is crap, it’s pretty obvious it’s gonna steal all of Twitter’s advertisers the moment they start showing ads, because the ad money generating users are moving onto Threads.
Heck, Threads doesn’t even need to show ads and the displacement of ad money away from Twitter will benefit Meta as much of that Twitter ad money will get redirected to Meta properties like FB and IG instead.
My Threads feed is full of massive brands promoting itselves already. Since you can't control the feed those are basically free ads. The only major difference will be that in the future those brands will be paying Meta for the privilege. Get the brands addicted with free engagement early on and then once they're good and hooked you start charging.
You can block them, which I’ve been doing more than I’d like today. I blocked Gary Vee, Wendy’s, the UFC, The Verge, Khloe Kardashian, and about a dozen more accounts I would never follow.
Also there's a bigger difference which is that FB/Meta ads are in an entirely different league of quality. The only ads I hear people IRL talking about actually buying and liking the products advertised to them are IG.
Sure, but those 1 billion people could have signed up for Twitter at any point in the last 17 years if they were interested. Twitter already maxed out its user base, so I'm skeptical that there's a 1 billion potential here.
Personally I signed up for threads and have been liking using it so far even though I never really used twitter. I think it has lower startup cost than Twitter because the algorithmic feed really works well without having to manually follow a lot of people. So I think there is reason for Zuck to dream big.
Heck, Threads doesn’t even need to show ads and the displacement of ad money away from Twitter will benefit Meta as much of that Twitter ad money will get redirected to Meta properties like FB and IG instead.