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Google is not a monopoly. Youtube is not a monopoly. Google ads is not a monopoly.


I don’t think it’s unreasonable at all to argue that YouTube has an effective monopoly in the video sharing space. Yes, there are certainly other platforms — Vimeo, Rumble, etc. — but purely in terms of reachability, YouTube absolutely holds near-absolute reign here. Trying to effectively monetize video content on other platforms, from what I understand, is extremely unlikely for the vast majority of creators.

And while there’s a valid counter-argument in some of the numbers creators on X have put up (e.g., Tucker Carlson), those are really the exceptional cases.

I could see Brand going straight over to X, but I don’t know if that’s sufficient to really argue that YouTube isn’t effectively a monopoly in the space.




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