My daughter loves it so much she screamed Paw Patrol first thing in the morning few times for last 2 weeks, which is wild and super concerning (and annoying). She pulled one of the happiest smiles when I said she'll get to watch Paw Patrol. And she only gets 1 hour of screen time per week. How the hell it's so addictive?
Because it's not just your daughter that gets hooked up on it, but also nearly every kid in her daycare/kindergarten, every other kid she sees on the playground, etc. With so much Paw Patrol-branded merchandise everywhere, the show is stuck in the "pit of success", a self-reinforcing popularity loop.
And that's on top of the show being heavily optimized for its audience.