I did not intend to be confrontational and you are correct that talking up your company without declaring your affiliation is not against HN guidelines. I feel it is however a convention that is widely followed and for good reasons. Obviously your call at the end of the day.
TBF, they weren't "talking up" their company, they simply added the name to a list of companies doing something that's going against the grain.
To quote Bill Burr roasting Apple, there's a bit of "Einstein - Gandhi - Me" going on, but its way below the threshold for identifying themselves as a founder, IMO.
"Please don't use HN primarily for promotion. It's ok to post your own stuff part of the time, but the primary use of the site should be for curiosity."
I was not "talking up" my company. I made a reference to it, by name, on a relevant thread. This is well within the guidelines.
Had I realized that just listing my company name would create so many confrontational-made-up-rules responses, I would have gladly added [0] whatever disclosure comments necessary in order to silence the persistent self-anointed disclosure police mafia.
It is a norm here and a common courtesy to let people know whenever one mentions their own company, product, or project. Otherwise, we don’t know that a comment might be self-marketing.
And yes, yours was an instance of self-marketing, even if unintentional, by name-dropping your company alongside power players like Meta and Tesla. You put yourself on people’s radar as a GPU-intensive company.
"Please don't use HN primarily for promotion. It's ok to post your own stuff part of the time, but the primary use of the site should be for curiosity."
What I posted, just the name of my company, was entirely within the bounds of common courtesy.
Of course, I do want to put myself on people's radar... I am building a GPU-intensive company and I'm making a small relevant comment on a thread.
I looked it up. Over the years, there has been endless bike shed discussion on this topic, such as:
AMD isn't shipping in large volume yet, but MI300x instances can be spun up in preview on Azure today with availability ramping up. Microsoft has absolutely bought a lot of MI300x.
