We did. As in we, the Internet, existed for a long time without anyone making money and we paid for the privilege. Websites were built and hosted at owner's expense, for years, with no expectation that they be financially rewarded. Sure some would run donation drives, or work with sponsors relevant to the community in question, but a whole ton, mine included, just cost me a lot of money over many years.
Those websites were definitely technically inferior, as the march of progress is unavoidable, but web hosting is cheaper than it's ever been. A VPS that utterly blows away what mine was capable of in 2007 for nearly a hundred a month can now be had for about $10 per month. Yet everyone wants these monolith platforms, but even that wouldn't be the worst thing ever, except that every one of these platforms has a backend to support that we in the Old Internet never did: a C-suite's worth of executives and millions of shareholders, who for some reason have decided that reddit can't exist unless reddit makes them reams and reams of money.
I'd be very, very interested to see how much of, even what's probably the most massive one of all, Facebook, is non-essential busywork that could easily be shut down tomorrow with no adverse effects to the platform. Firstly the entire executive class, just, they don't do shit to make Facebook the product. In fact I'd argue their decisions almost universally have made it worse as a product very consistently for it's entire lifetime. Then, all the marketing people. There's just no goddamn reason to advertise Facebook (or reddit for that matter) the brand is so ubiquitous, if you actually found someone who'd never heard of it, I'd give you a large chunk of money. Add to that, if Facebook was doing a good job of being what it ostensibly is, then people immediately become the best advertising, because people want to hang with people in these digital spaces. Then get rid of the people working to make Facebook addictive with dark patterns. Then get rid of the entire targeted ad division, because it's gross and inhumane. Pare the company down to engineers who build the product, and if anything, expand the moderation team so they can actually ensure the safety of the platform, and of course the IT staff to back them. Now what does Facebook cost to operate?
As far as I'm concerned, this pearl-clutching about "well websites have to make money" is grossly, grossly overstated. Websites don't cost that much to run. A ton of money is being siphoned off by the MBA parasites playing games in Excel all day. A ton more is being wasted developing features that advertisers want and users hate. A ton more is being funneled into making products artificially addictive to vulnerable people, to exploit them, so let's just not do that. And of course, leadership, rewarding themselves with generous compensation packages they aren't even remotely able to justify. Now what does your website cost to maintain? Surely not nothing, and for websites of substantial size, it will still be high, but I'm willing to bet it's a hell, hell, hell of a lot less than it was before.
Part of the issue is that it isn’t just the web, but the inevitable american corporate shareholder model. Even businesses could be mom and pop ified and made way more popular overnight: quit raising prices and cutting corners and it would actually stand for itself like a massive $7 burrito. However the expectation is that shareholders get returns. Costs must be cut. Prices must be raised. Margins must be improved. It doesn’t matter if this eats the business alive, as shareholders are sufficiently leveraged. The whole system is incentivized to select for inferior quality and taking all the available money on the table.
My rant above and your response reminded me of all those tons of MMO games out there that are ancient, with a tiny playerbase, that remain profitable nonetheless simply because if you have a product that people like using, putting it into maintenance mode and doing the bare minimum to keep it running is a perfectly valid business strategy. The companies that buy these service games and run them effectively just buy completed money printers and keep them operating. It's not going to make anyone rich probably, but it's a perfectly valid and profitable way to go about things.
The silicon valley "grow at all costs, always evolve and innovate forever" model is so detached from the reality of most businesses in my experience.
>The companies that buy these service games and run them effectively just buy completed money printers and keep them operating.
I hadn't really thought about that topic in that way before. Really explains why some of those older MMOs have no desire to really make any improvements, the owners are happy to just keep them powered up and collect a check but have no incentive to invest in making them better.
I think the notion that sometimes things are just "done" is incredibly undervalued in our industry. Frankly I wish a ton of games I play would STOP updating.
>I think the notion that sometimes things are just "done" is incredibly undervalued in our industry.
I agree, but also the flip side is that things rapidly switch from 'done and working' to 'dead' pretty quickly if no one is willing to do minor maintenance.
Popular websites that allow user content to be uploaded or linked do cost that much to run, due to content moderation.
There might be a small (relatively) forum here and there that a few good moderators are willing to slave away at keeping clean, but you will never see a website that allows user content with as many users as Reddit/Youtube/Instagram/etc be cheap.
Although, due to AI, the cost to spam the small forums might be so small that even they might come into the crosshairs.
Although it is quite surprising that mainly text websites (Reddit, Twitter) are hard to run sustainably but video and image websites (YouTube, Instagram, TikTok) can because it is easier to sell ads against them.
I don't see how that would fall to different people in reddit's case. I'm sure reddit has some moderators on staff but the vast, vast majority of their moderation happens on the proverbial front lines, which is basically all volunteers. I would hope there's a dedicated abuse team at Reddit that are actually paid people whom the volunteers can kick the truly sick shit to so it can be properly dealt with, but given the corporate culture Reddit has shown over the years, I also wouldn't be awfully surprised if it's JUST down to the volunteers either.
Those websites were definitely technically inferior, as the march of progress is unavoidable, but web hosting is cheaper than it's ever been. A VPS that utterly blows away what mine was capable of in 2007 for nearly a hundred a month can now be had for about $10 per month. Yet everyone wants these monolith platforms, but even that wouldn't be the worst thing ever, except that every one of these platforms has a backend to support that we in the Old Internet never did: a C-suite's worth of executives and millions of shareholders, who for some reason have decided that reddit can't exist unless reddit makes them reams and reams of money.
I'd be very, very interested to see how much of, even what's probably the most massive one of all, Facebook, is non-essential busywork that could easily be shut down tomorrow with no adverse effects to the platform. Firstly the entire executive class, just, they don't do shit to make Facebook the product. In fact I'd argue their decisions almost universally have made it worse as a product very consistently for it's entire lifetime. Then, all the marketing people. There's just no goddamn reason to advertise Facebook (or reddit for that matter) the brand is so ubiquitous, if you actually found someone who'd never heard of it, I'd give you a large chunk of money. Add to that, if Facebook was doing a good job of being what it ostensibly is, then people immediately become the best advertising, because people want to hang with people in these digital spaces. Then get rid of the people working to make Facebook addictive with dark patterns. Then get rid of the entire targeted ad division, because it's gross and inhumane. Pare the company down to engineers who build the product, and if anything, expand the moderation team so they can actually ensure the safety of the platform, and of course the IT staff to back them. Now what does Facebook cost to operate?
As far as I'm concerned, this pearl-clutching about "well websites have to make money" is grossly, grossly overstated. Websites don't cost that much to run. A ton of money is being siphoned off by the MBA parasites playing games in Excel all day. A ton more is being wasted developing features that advertisers want and users hate. A ton more is being funneled into making products artificially addictive to vulnerable people, to exploit them, so let's just not do that. And of course, leadership, rewarding themselves with generous compensation packages they aren't even remotely able to justify. Now what does your website cost to maintain? Surely not nothing, and for websites of substantial size, it will still be high, but I'm willing to bet it's a hell, hell, hell of a lot less than it was before.