I am intrigued by this product, but the video is, frankly, terrible marketing.
People want to know two things:
1. Is it quick?
2. Is it easy.
Demonstrating the first is easy, but your product will live or die by whether you can demonstrate the 2nd, and its already working against you: First impression is an overwhelming matrix of letters. The video's demonstration ignores this, and explains "type the letters in the cell", and then the video moves on within a second, when he should slow down and explain.
My recommendations:
Don't say cell, say box. Its less technical.
Don't assume people realize that each box has a unique combination of letters, tell them.
Say: "Each box has two letters, and no two boxes have the same two letters. Type those two letters and your cursor moves to the box."
People want to know two things: 1. Is it quick? 2. Is it easy.
Demonstrating the first is easy, but your product will live or die by whether you can demonstrate the 2nd, and its already working against you: First impression is an overwhelming matrix of letters. The video's demonstration ignores this, and explains "type the letters in the cell", and then the video moves on within a second, when he should slow down and explain.
My recommendations: Don't say cell, say box. Its less technical. Don't assume people realize that each box has a unique combination of letters, tell them. Say: "Each box has two letters, and no two boxes have the same two letters. Type those two letters and your cursor moves to the box."