I really don't hate that at all. 24 hours of live sports sounds fantastic, especially when the games are being held on the other side of the world so you either watch 12 hours delayed or are up at 2am to catch it live. You'd still have some events that you'd have to watch at odd hours, but you'd have the option of watching something else live.

Also lessening the burden of host cities to build up infrastructure to host the world for a month only to be left with unused/underused facilities left to rot is a win.