I'm going to be honest; How is Amazon seeking to do this? Are they suppressing other online competitors? I'm sure they buy lots of competition, but that doesn't stop someone else from setting up shop.
The idea to me is strange; I shop on Amazon, but also dozens of other online websites. It's really not hard to buy from some place other than Amazon if you desire.
Many of the same effects that make it extremely hard to set up eg. competing social networks are not present for online shopping - There's plenty of shipping companies, so you can ship anywhere in the world without capital investment; You can set up an online shop and send it to anyone, you don't need to have a huge customer base to make money (relatively speaking, obviously you need customers)
One example of market power abuse they engage in is requiring the price listed on their website to be the lowest offer that a merchant can list. You can't list a product on their page and then have a discount for that product on your own page.
Shopify runs on AWS so if Amazon is trying to take control of all online shopping they sure are awful at doing so. They actively enable some huge number of non-amazon online retailers to exist.
The idea to me is strange; I shop on Amazon, but also dozens of other online websites. It's really not hard to buy from some place other than Amazon if you desire.
Many of the same effects that make it extremely hard to set up eg. competing social networks are not present for online shopping - There's plenty of shipping companies, so you can ship anywhere in the world without capital investment; You can set up an online shop and send it to anyone, you don't need to have a huge customer base to make money (relatively speaking, obviously you need customers)