This is pretty spot on. There's a couple of dimensions the major players sit on, and there's enough combinations that there's plenty of space for smaller players to survive in.
I'm not super familiar with all of these products, so some of these ratings will be based on vibes
1-----------------10
OSS <-> Proprietary
Small business <-> Enterprise
Simplicity <-> Complexity
Web analytics <-> Product analytics
Privacy <-> No privacy
# Rybbit (me) - just launched $0
OSS/Proprietary - 2
I use AGPL 3.0 which isn't as permissive as MIT
Small business/Enterprise - 5
I definitely want enterprises to use Rybbit, but it's hard to target them at this stage
Simplicity/Complexity - 6.5
I think Rybbit is going to end up as one of the more feature-rich OS analytics tools, but I hope it stays easy to use (famous last words)
Web analytics/Product analytics - 4
Want to target both eventually, but my product analytics is weaker relatively
Privacy/No privacy - 3
Can be as GDPR compliant as others, but can also be configured to be a bit more invasive
# Posthog - ~15M ARR
OSS/Proprietary - 4
Have a bunch of enterprise licensed parts of their repo and they tell people in their docs to not self-host it because it's too difficult.
Small business/Enterprise - 8
Seems like they hook startups in with generous free tiers and then milk the unicorns that come out
Simplicity/Complexity - 10
The scope of Posthog is awe inspiring. They are literally 10 startups in 1
Web analytics/Product analytics - 8
I believe product analytics was their first feature
Privacy/No privacy - 7
I think they use cookies?
# Google Analytics
OSS/Proprietary - 10
Small business/Enterprise - 9
Free for everyone but it's clear they don't care about regular users that want to track their small site
Simplicity/Complexity - 8
If there was a dimension for usability it would be 11/10 totally unusable
Web analytics/Product analytics - 6
Not too sure about this one
Privacy/No privacy - 9
i mean it's google
# Mixpanel - $200m ARR
I'm the least familiar with this one
OSS/Proprietary - 9
Small business/Enterprise - 8
Simplicity/Complexity - 8
Web analytics/Product analytics - 9
Privacy/No privacy - 7
# Umami - unknown ARR (maybe 500K?)
OSS/Proprietary - 1
MIT license, no enterprise only features from what I see
Small business/Enterprise - 5
Seem to have some big names on their site
Simplicity/Complexity - 4
Web analytics/Product analytics - 5
Privacy/No privacy - 5
They claim GDPR compliance but I've self hosted it and they clearly fingerprint users without any obvious opt out.
# Plausible - ~2m ARR
OSS/Proprietary - 4
AGPL v3 and some a some enterprise features the community version doesn't have. Also they use Elixir so i doubt anyone actually reads it/s
Small business/Enterprise - 6
Have to be selling to enterprises with that ARR
Simplicity/Complexity - 3
Tool is very simple at the surface, but there's a lot of config options under the hood
Web analytics/Product analytics - 3
Mostly just web analytics
Privacy/No privacy - 2
This is a big focus for them
# Simple Analytics ~500k ARR
OSS/Proprietary - 8
Closed source, but they are an open startup that shares their financials
Small business/Enterprise - 3
They show some big names, but the creator is an indie hacker
Simplicity/Complexity - 2
Self explanatory
Web analytics/Product analytics - 2
Privacy/No privacy - 2
Very GDPR compliance focused
If this was a multi-dimensional vector, I'm trying to fill the space between something like Posthog and Plausible, where we are as open source as either of them and fill the missing space between extreme simplicity and extreme complexity.
Is it possible to use it server-side only, with no JavaScript required? I currently use Umami like that - it has an API, so I can send it page view events and custom events from server-side code. That means analytics can't be disabled by uBlock or the like, or by disabling JavaScript.
I also have my own analytics service on serverside, and it is sooo vastly different from the client-side analytics. The client side only sees ~5-10% of what I see on the server side -- even after filtering out bots and the like.
I'm not super familiar with all of these products, so some of these ratings will be based on vibes
1-----------------10
OSS <-> Proprietary
Small business <-> Enterprise
Simplicity <-> Complexity
Web analytics <-> Product analytics
Privacy <-> No privacy
# Rybbit (me) - just launched $0
OSS/Proprietary - 2
I use AGPL 3.0 which isn't as permissive as MIT
Small business/Enterprise - 5
I definitely want enterprises to use Rybbit, but it's hard to target them at this stage
Simplicity/Complexity - 6.5
I think Rybbit is going to end up as one of the more feature-rich OS analytics tools, but I hope it stays easy to use (famous last words)
Web analytics/Product analytics - 4
Want to target both eventually, but my product analytics is weaker relatively
Privacy/No privacy - 3
Can be as GDPR compliant as others, but can also be configured to be a bit more invasive
# Posthog - ~15M ARR
OSS/Proprietary - 4
Have a bunch of enterprise licensed parts of their repo and they tell people in their docs to not self-host it because it's too difficult.
Small business/Enterprise - 8
Seems like they hook startups in with generous free tiers and then milk the unicorns that come out
Simplicity/Complexity - 10
The scope of Posthog is awe inspiring. They are literally 10 startups in 1
Web analytics/Product analytics - 8
I believe product analytics was their first feature
Privacy/No privacy - 7
I think they use cookies?
# Google Analytics
OSS/Proprietary - 10
Small business/Enterprise - 9
Free for everyone but it's clear they don't care about regular users that want to track their small site
Simplicity/Complexity - 8
If there was a dimension for usability it would be 11/10 totally unusable
Web analytics/Product analytics - 6
Not too sure about this one
Privacy/No privacy - 9
i mean it's google
# Mixpanel - $200m ARR
I'm the least familiar with this one
OSS/Proprietary - 9
Small business/Enterprise - 8
Simplicity/Complexity - 8
Web analytics/Product analytics - 9
Privacy/No privacy - 7
# Umami - unknown ARR (maybe 500K?)
OSS/Proprietary - 1
MIT license, no enterprise only features from what I see
Small business/Enterprise - 5
Seem to have some big names on their site
Simplicity/Complexity - 4
Web analytics/Product analytics - 5
Privacy/No privacy - 5 They claim GDPR compliance but I've self hosted it and they clearly fingerprint users without any obvious opt out.
# Plausible - ~2m ARR
OSS/Proprietary - 4
AGPL v3 and some a some enterprise features the community version doesn't have. Also they use Elixir so i doubt anyone actually reads it/s
Small business/Enterprise - 6
Have to be selling to enterprises with that ARR
Simplicity/Complexity - 3
Tool is very simple at the surface, but there's a lot of config options under the hood
Web analytics/Product analytics - 3
Mostly just web analytics
Privacy/No privacy - 2
This is a big focus for them
# Simple Analytics ~500k ARR
OSS/Proprietary - 8
Closed source, but they are an open startup that shares their financials
Small business/Enterprise - 3
They show some big names, but the creator is an indie hacker
Simplicity/Complexity - 2
Self explanatory
Web analytics/Product analytics - 2
Privacy/No privacy - 2
Very GDPR compliance focused
If this was a multi-dimensional vector, I'm trying to fill the space between something like Posthog and Plausible, where we are as open source as either of them and fill the missing space between extreme simplicity and extreme complexity.