So they were just waiting for the price of gold to reach a value that made lead=>gold justifiable? I'm expecting a Discovery TV show about the new Gold Rush. Maybe Parker will go all in?
The knowledge about the possibility comes from nuclear physics ( not sure about dates here - 1900-1940s? ) - however there is a difference between theoretical possibility and can actually be made to happen in the lab - I think that wasn't experimentally shown until the 1970's or 1980s.
It was long known it can be achieved, but it's prohibitively expensive :)