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> On every Kagi comment, there is “Have you used Kagi recently? It’s improved a lot!” — to the level that I suspect they have bots to upgrade the brand image

Odd to dismiss a point purely because it's consistently made, especially without much apparent disagreement. Perhaps more likely: there are just _many_ happy Kagi customers in the HN community.

As one data point: I use Kagi, and agree with GP, and I am not a bot (activity of this HN account predates existence of Kagi by many years).

That doesn't dismiss your experience of course, lots of people use search engines in different ways! Personally, I found the ads & other crap of Google drowned out results, and I frequently hit SEO spam etc where site reranking was helpful. I'm sure there's scenarios where that doesn't make sense though, it's not for everybody (not everybody can justify paying for search, just for starters).



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