Google/Alphabet made a critical mistake. When the Alphabet parent company was founded, Google search and AD should have been divested. All those product lines you mentioned should have been part of separate corporations where at most Google is a minority owner in a joint venture. Google will still rip benefits including profits and some exclusivity but it won't stifle competition by directing those product to align with what benefits its AD revenue stream.
DOJ is in the wrong when trying to open up search and ad, it should simply split Google up in the way I mentioned earlier. Search and advertising should be their own completely independent company. Mostly everyone wins that way: Competitors, the public , shareholders (one product line won't sink the rest, no "all your eggs in one basket" situation) and even majority shareholders.
DOJ is in the wrong when trying to open up search and ad, it should simply split Google up in the way I mentioned earlier. Search and advertising should be their own completely independent company. Mostly everyone wins that way: Competitors, the public , shareholders (one product line won't sink the rest, no "all your eggs in one basket" situation) and even majority shareholders.