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> Almost all the things in this list were acquired from someone else that built them, rebranded, and then given away for free

Nearly everything that was acquired was a) already free, and b) built (and given away for free) in hopes that someone like Google would acquire them.

If you look at most startups, their exit strategy is acquisition. Some would live to IPO, but that is a much tougher road.

It could be argued that IPO is a less likely exit strategy because of Google’s and others’ position, but I think it’s disingenuous to imply that startups (that are already giving away their products for free) are getting acquired as a last resort.

Most CEOs plan and hope for it.



> If you look at most startups, their exit strategy is acquisition

And that is a part of the problem.


> Most CEOs plan and hope for it

I don’t think so, at least, it’s not their main motivation.

For most, I imagine the VC fueled free period is to lock up customers and increase you have their sensitive data, you start making moves so you can start to charge them, usually a fairly hefty sum. It’s a classic lock in strategy.




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