I think we're seeing a wave of hype marketing on YouTube, Twitter and LinkedIn, where people with big followings create posts or videos full with buzzwords (MCP, vibe coding, AI, models, agentic) with the sole purpose of promoting a product like Cursor, Claude Code or Gemini Code, or get people to use Anthropic's MCP instead of Google's A2A.
It feels like 2 or 3 companies have paid people to flood the internet with content that looks educational but is really just a sales pitch riding the hype wave.
Honestly, I just saw a project manager on LinkedIn telling his followers how MCP, LLMs and Claude Code changed his life. The comments were full of people asking how they can learn Claude Code, like it's the next Python.
Feels less like genuine users and more like a coordinated push to build hype and sell subscriptions.
They’re not being paid, at least not directly. They don’t need to be. “Educational” “content” is a play to increase the personal profile as a “thought leader.” This turns into invitations to conferences and ultimately funnels into sales of courses and other financial opportunities
Hype marketing can look spontaneous, but it's almost always planned. And once the momentum starts, others jump in. Influencers and opportunists ride the wave to promote themselves
For those that don't remember/don't know, everything network related in Windows used to use their own, proprietary setup.
Then one day, a bunch of vendors got together and decided to have a shared standard to the benefit of basically everyone.
https://en.wikipedia.org/wiki/Winsock