It's not that I am afraid of salt, but that many of our foods have an added amount of salt that cumulatively is fairly high. No different to not being afraid of sugar, but there are foods which are abnormally high in it.

My point being is that you're not going to win over enough people to eat Beyond Meat if its just due to environmental factors. You also need to give people an additional benefit, in the case of Beyond Meat whilst its better for the environment, its not better for our bodies given how highly its processed.