In its early days, Firefox achieved significant marketshare because it was better and offered useful features that the incumbent browsers didn't.
Nowadays Firefox is just a poor Chrome knockoff with no distinguishing features. As a casual user who switches but is unaware of add-ons/etc, Firefox gives you nothing, so why would you switch?
Firefox can reinvent itself and regain marketshare by shipping actually useful features like built-in ad & distraction blocking, but chooses not to.
I want to make a standalone blog post or something about this but there are definitely features Firefox has and Chrome doesn't. As a great example, I use containers for my tabs constantly. I have the Facebook extension which silos off Meta properties from the rest of my browsing data severely limiting their insight with no changes to my browsing experience.
Nowadays Firefox is just a poor Chrome knockoff with no distinguishing features. As a casual user who switches but is unaware of add-ons/etc, Firefox gives you nothing, so why would you switch?
Firefox can reinvent itself and regain marketshare by shipping actually useful features like built-in ad & distraction blocking, but chooses not to.