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> The best way to avoid the red ocean is to build for an obscure and complex niche.

This seems like the counter-argument... You need to build something incredibly different. You need to message differently, you need to distribute differently.

If the argument is that convincing the world that you're different is harder than ever I buy that. So much fluff and noise out there that it's harder than ever to break through that noise and cut through the skepticism. But for that, it's more important than ever to be different.



Are you working towards this? What examples do you have in mind? (I agree with your thesis btw)




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