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At best, a company's culture is just a branding and marketing strategy to attract employees and to appear cool. They are not real cultures -- they are constructed, forced and dictated by management, and oftentimes cult-like in their construction.

Company cultures are not built to last, they are designed to generate profit. The culture is incidental, it will be whatever is most profitable at any given moment. At best, a company's culture is just a branding and marketing strategy to attract employees and to appear cool. Therefore they are fickle and prone to complete collapse when just a few people are replaced.



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