It started as a proof of concept and graduated to a free site, and eventually I put a paywall up to see if anyone would be willing to pay. Internally, I hoped nobody would—I wanted to have a social life and not be beholden to old men telling me their ghetto streaming site was broken—and I expected nobody would.

The first purchase was for $100 on a "pay what you think it's worth" model, and after watching the value that others were willing to pay, I had a good idea as to what I would ultimately charge.