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We need 'unfluencers'.

The problem is that it would just be the same few message repeated ad nauseum:

- Treat it all like it's trying to sell you something

- Think for yourself

- Nothing is as simple as it seems

- One person does not represent an entire race/country/group (ie. anecdata is not truth)

etc.

As they say, however, a lie can travel the world twice before the truth has tied its shoe laces.



There is a critical problem with influencers: once they build a large audience, they often feel compelled to stick to the same message, even if they later realize it's wrong, because influence itself becomes a business and a source of power.


I think Unfluencers can be consistent because they're not taking a position.

But that also means it's unprofitable, so why do it?

Which, in itself, is an interesting commentary on Influencers.




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