I do not participate in the Microsoft ecosystem except only when needed. And every time I have to buy something on someone’s behalf, I can’t just buy or subscribe to The Thing, I have to get all of Office and cloud storage when all they need is an email box.
They forced all personal accounts to "upgrade" to more expensive AI plans, but the trick was that they presented the change as if it were a general price increase when the old plans actually still existed, albeit buried at the bottom of a chasm. The only way to revert back was to attempt to cancel your subscription at which point they'd relent and offer the non-AI plans again.