What's funny is that Onion article uses "a blockbuster $112 billion deal" because in 1998 a figure that high was so preposterous it helped with the parody. They'd need to add a few zeros today.
Also funny is how many of the companies listed as top-level parts of the conglomerates, like Viacom, Paramount, Boeing, SBC-Ameritech, Bell Atlantic-NYNEX, etc. have since conglomerated further in the years since!
> “Take Paramount-Viacom-ABC-Disney, for example,” he said. “Disney makes the movie, Joel Siegel of Paramount-owned ABC-TV gives the movie a rave review, and Disney subsidiaries Blockbuster and McDonald’s promote the video release of the movie in their respective stores with mail-in rebates and Happy Meal action figures. It’s a win-win scenario.”