He is literally the primary person at the latest Apple event to introduce Liquid Glass, his face and name is on Apple's promotional material. If he wants to live a secluded life where his name is not referenced maybe he should not agree to blast it to millions of people and star in video interviews.
While I’m not a fan of mobbing on someone as it easily escalates to bullying an gratuitous attacks, parodying his name is the least of my concerns. And he is a public figure. Being the head designer at Apple grants you that status and don’t even doubt for a second anyone who wants that type of job doesn’t play the fame/status game.
