What I did once is lookup the financial report of the company, find all the board members and C level execs l, figured out what their email structure looks like (pete.whatever@company.com) and just walked them through my support experience. Then I asked if replacing the HEPA filter in my 5 year old vacuum cleaner should cost 250 Euro, which was more expensive than the vacuum cleaner at the time.
I did something similar after sitting two days on the phone trying to get support for backup exec. this was a million years ago and I ended up looping through everyone there. they offshored support and no one could help me but not because they didn't try.
I documented everything and my frustrations with their software not working or supporting modern operating systems and sent it over to people who seemed high up - email, twitter or reddit.
later got a call asking if they could show it to the board because as employees they had the same frustrations and I said sure. next day they announced that their president was fired...
Good ol backup exec - if it errored it was working and no errors meant nothing ran.
Making a big spectacle of doing regular people work, and then normal employees having to go in and actually do it is very in line with my picture of a certain kind of manager. (Your story did not actually come off like this, I just found this a funny interpretation)
Yeah, it was certainly performative rather than actually serving the customer. My hope at the time was that the STARS knowledgebase would show itself to be slow and overloaded and Bill would realize that it was necessary to invest in upgrading it. Strangely it was faster than I had ever seen it, and it just happened to immediately come up with a plausible answer to Bill's query -- almost like it knew its master's hands were on the keyboard.
that comment should be added to https://news.ycombinator.com/highlights except, since the hightlights are sorted by the time of the comment it's not going to be seen by anyone unless they read all comments to the end...
This thing isn't uncommon. You email a CEO and get put into "executive escalation" if you don't seem like a crackpot. I've done that once before and it was useful to cut through the armies of outsourced CSRs that read from a script and refuse to deviate and send you in circles.
It does help if you start your email with your value to the company (i.e., I spent $X over $Y time period at your company)
Could be crackpots or could be regular people who are so frustrated they express themselves that way.
And the truth is if the 'Bill Gates' had to deal with this frustration himself (most likely let's say he doesn't he has people who deal with it for him when he needs something from another company or his own) he'd implement changes to keep users happier. Noting of course that you are always going to have a segment of people that will both get angry and have edge problems.
Did or does 'Bill Gates' ever actually try to be a regular user of Microsoft support actually waiting in the call queue on hold for 10 minutes to an hour and even getting disconnected?
Does anyone at the company (in a position to order improvements) ever do this?
(This applies to many companies obviously 'bill gates' and 'microsoft' are just placeholders.)
I think it's underestimated the amount of psychological pain that some of the software (of Microsoft and other companies) has caused people over the years.
LOL, I worked for a Microsoft outsourcer in the late 90's doing Word and then VBA support. I would get this a lot! My stock answer was, " I'll tell him the next time we have lunch, but you know the cheap bastard always makes me pay."
When I worked for an IBM helpdesk looking after point-of-sale systems, we used to ask them to check if the power cable had a black or a blue bit of plastic surrounding the pins.
"It's black? Okay, it's not that then, I was hoping it would be easy. Right, plug it back in again and... oh it's working now? Cool, ring me back if there's anything else then!"
On the contrary, Jeff Bezos and Steve Jobs were very customer focused - they listened to customers more so than other big tech companies. You could actually have emailed them and gotten a response (in the case of Bezos a legendary ‘?’ forward to the team).
Not sure how apocryphal a tale this is but it does speak volumes to how customer obsessed these companies were.
Jobs responded to email back when he ran a tiny company in an overall much smaller industry with far fewer customers. I'm not sure he was responding so much by the time he had resurrected Apple and the iPhone launched.
One can only think if all the customer complaints really went to Bill Gates, how much different Microsoft would be today. They still operate in a world where they think once they build something, people would just use it. CoPilot is the latest example.
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