I'm not seeing an incentive structure for them to change being the only source of good workflows for their users - it's their whole thing "It just works" - regardless of if it's true in practice or not.
If you want the "it just works" experience, you can still buy the Apple products though, that's not changing. You just also have the option to not do so.
which other company spends as much investing in UX? there is not a single other company on the planet with as polished of a user experience as apple, so who would develop a better workflow?
I'm not seeing an incentive structure for them to change being the only source of good workflows for their users - it's their whole thing "It just works" - regardless of if it's true in practice or not.