No, it is a business, that business employs millions of people worldwide. There are some books where, for various reasons, that kind of business would destroy their ability to serve retail customers...which is the point: the ultimate point is entertainment, it isn't supposed to be a financial transaction, do people rage at the dead loss from eating food?
The market is moving towards a model that is more similar to financial markets with price discovery from informed participants. It enables higher volume, this business model is used by Asian books such as SBOBet...but the market is where it is now, and most places are also using beards to bet at soft books too, and those books will continue to try to protect their business as it is now.
Btw, one of the major issues that explain why books are soft is the use of marketing to fund growth. If that spending wasn't required, it would change the operating model completely to one where gambling companies took a spread. But the marketing spend is the main avenue of competition, not price.
The market is moving towards a model that is more similar to financial markets with price discovery from informed participants. It enables higher volume, this business model is used by Asian books such as SBOBet...but the market is where it is now, and most places are also using beards to bet at soft books too, and those books will continue to try to protect their business as it is now.
Btw, one of the major issues that explain why books are soft is the use of marketing to fund growth. If that spending wasn't required, it would change the operating model completely to one where gambling companies took a spread. But the marketing spend is the main avenue of competition, not price.