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Apart from the sibling comments that makes some excellent points, the commercial aspect of any endeavor will almost always coexist, or in some cases, overshadow the "artisanal" aspect that the "indieweb" people seem to be going for.

Even if we completely deleted the Internet and started from scratch, or any other technology for that matter, enterprising people will want to use the technology to deliver some sort of value to society in return for goods and services. This is both a good thing for the people in question, as they can be paid for something they love doing, addresses previously thought of use cases (such as online shopping or video streaming, in the case of the Internet) that people would be willing to pay for, and leads to commercial exchanges with many positive downstream effects (internet providers laying infrastructure, companies investing in software, and associated employment for many people).

Certainly, I owe all of my jobs and many of the friendships that I continue beyond their meatspace boundaries, precisely because the Internet and commercial services on top of it that enabled it to happen.

Without this aspect, the Internet would likely be left in a niche, which makes it far less useful to most. This is the primary reason why projects like Gemini, etc. will not have much success, because it is intentionally designed to be not useful to most people; and guess what? You can always make plain HTML/CSS websites and set up a Matrix server for your buddies to talk to; you don't need a new protocol and sing praises about the indieweb to make this happen.



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