So what interests me in this story is that she had a need for money, and saw entrepreneurship as a way to deal with this.
She didn't set out to solve anyones problem, she just made something she thought was an excellent product.
I have a feeling these stories pop up more often lately, people starting small single-product companies that focus on quality, like they guy that makes the perfect sweatshirt, or the guy that makes the perfect jeans, and the company that makes the perfect undergarments.
Also they have in common that they try to do all production in their own countries.
Is this a counter movement to the chinese goods consumerism and low quality products? Do these companies just work because they are lucky, and do dozen others just fail? Is it a good idea to challenge an established product that has fallen prey to cheap chinese production?
Also, is craftsmanship something that is coming back to the western world? Will sites like Etsy or Amazon play a role in reintroducing craftsmanship into our daily products?
She didn't set out to solve anyones problem, she just made something she thought was an excellent product.
I have a feeling these stories pop up more often lately, people starting small single-product companies that focus on quality, like they guy that makes the perfect sweatshirt, or the guy that makes the perfect jeans, and the company that makes the perfect undergarments.
Also they have in common that they try to do all production in their own countries.
Is this a counter movement to the chinese goods consumerism and low quality products? Do these companies just work because they are lucky, and do dozen others just fail? Is it a good idea to challenge an established product that has fallen prey to cheap chinese production?
Also, is craftsmanship something that is coming back to the western world? Will sites like Etsy or Amazon play a role in reintroducing craftsmanship into our daily products?