An Apple representative has reached out to Xiph and their lawyers (SFLC) to make another attempt to address the (overblown, imho) submarine patent issue to the satisfaction of Apple's lawyers and so add support for Theora and Vorbis. So the story isn't over for Theora as the HTML5 video standard yet.
It's worth pointing out that no-one has suggested H.264 as a recommended codec, not even Apple or Google who are both shipping H.264 support. Since it is patent encumbered it simply doesn't pass the first test for getting into a W3C standard. You'd be as well to suggest Flash or Silverlight be added to the spec, it would get shot down just as quick.
Apple apparently tried to get one of the less advanced H.264 profiles made royalty free, so it could go into the standard, but was getting pushback from some of the other patent holders in the MPEG-LA. That would have been interesting as it would have been a "first hit is free" kind of deal, where Safari/Quicktime would be able to support the higher levels of H.264 but Mozilla/Chromium/Linux wouldn't and Opera presumably would refuse to do so on principle.
http://lists.xiph.org/pipermail/theora/2009-July/002415.html
It's worth pointing out that no-one has suggested H.264 as a recommended codec, not even Apple or Google who are both shipping H.264 support. Since it is patent encumbered it simply doesn't pass the first test for getting into a W3C standard. You'd be as well to suggest Flash or Silverlight be added to the spec, it would get shot down just as quick.
Apple apparently tried to get one of the less advanced H.264 profiles made royalty free, so it could go into the standard, but was getting pushback from some of the other patent holders in the MPEG-LA. That would have been interesting as it would have been a "first hit is free" kind of deal, where Safari/Quicktime would be able to support the higher levels of H.264 but Mozilla/Chromium/Linux wouldn't and Opera presumably would refuse to do so on principle.