Apologies for the harshness but your comment makes it clear that you've never run a startup before. Regular office life is like juggling three balls - difficult, but manageable with practice (and they're given to you - so you never need to make a judgement call about what is important). Startup life is like having hundreds of items all thrown at you from different directions. Only `n` are valuable - and you have to decide which ones those are. Some can't be juggled, others look promising but are worthless, etc, etc.
It's incredibly easy to get lost in the barrage of objects. Articles like this one help founders refocus and figure out what's important and what's not. Many things seem obvious in hindsight that are completely lost in the present.
Yes I absolutely agree with that. Maybe the 7 "lessons" in the article are not the real lessons--the real lesson is, as you said, focusing on the right/important items.
Also, I think point (3) in the article qualifies as something that would have been difficult for the writer to learn without going through a startup.
I would say, though, advice like "not choosing a confusing name for your startup", seems, well, obvious, no? I definitely respect the guy for starting his own company, but not sure how I should feel about someone who can't even choose a non-confusing name for it...
So you are saying that an article written by a person that ran an unsuccessful startup for 1 year contains wisdom so deep the original commenter can't possibly understand?
Don't canonize startup founders. Many of them have no idea what they are talking about, even the successful ones. I'm not saying the OP falls into that bucket, but there is certainly no reason to dismiss that notion outright. Your description of startup life also is just your own experience, it doesn't apply to everybody and you have no reason to believe it does.
It's incredibly easy to get lost in the barrage of objects. Articles like this one help founders refocus and figure out what's important and what's not. Many things seem obvious in hindsight that are completely lost in the present.