It's going to be really interesting when Google succeeds in creating a self-improving algorithm that even the developers don't understand - which runs entirely off search data without developer interaction.

If people prefer Google products using an algorithm that decided most people prefer Google products and therefore places Google products above competitor products - is it still trying to use their monopoly power to push their own products?

Who wants to start placing bets on the a piggy-back company being created that searches through Google API's? I don't know... something like "prefergoogle.com"

This is absolutely silly.