But this isn't sacrificing your experience, you're free to keep using your Apple AirPods with the quality and reliability you'd expect from Apple. This just means other brands can create products with similar features to AirPods, and if they're not as good or reliable, well that's why you're paying Apple for theirs.
I'm not seeing an incentive structure for them to change being the only source of good workflows for their users - it's their whole thing "It just works" - regardless of if it's true in practice or not.
If you want the "it just works" experience, you can still buy the Apple products though, that's not changing. You just also have the option to not do so.